Facebook has to make money in order to exist. I get that. I also get that we, as its users, are the product.
But this is taking things a bit far:
Let’s do some quick calculations – the top banner and its associated “story” is 200px tall. Each of the two status updates visible are 100px. The “pages you may like” section, which is unquestionably advertising if a little less direct, takes up the last 210 pixels of screen real estate. It’s probably around 250px total. So the ratio of ads to content on the first screen is over 2:1. Great.
It’s now at the point where it’s impacting the experience in a significant way. The mobile HTML5 site is the same, the only acceptable experience in my view is the desktop version, which with Adblock plus installed (it doesn’t block everything), offers a fairly uninstrusive experience. The advertising is there, but it’s not in your face like the mobile site.
It’s also remarkable, given how much information Facebook has on me, how poorly targeted the ads are. Time to uninstall Facebook mobile.