Sony’s “cancellation” of The Interview’s cinematic release is a shrewd move

Yesterday, Sony Pictures Entertainment (SPE) announced that it has cancelled the theatrical release of Seth Rogen’s “The Interview”, in the wake of terrorist threats.

In light of the decision by the majority of our exhibitors not to show the film The Interview, we have decided not to move forward with the planned December 25 theatrical release. We respect and understand our partners’ decision and, of course, completely share their paramount interest in the safety of employees and theater-goers.

Apparently, one of the demands of the GoP hackers that breached SPE, was that Sony should not release this film. I’m not making this shit up.

According to the USA’s own Department of Homeland Security, the threat is, unsurprisingly, not credible. Sony therefore, has no reason to cancel the theatrical release. Other than… publicity.

The trailer looks bloody awful, and if I was North Korea I wouldn’t take offense at all. Really, it should damage Seth Rogen’s reputation more than Kim Jong-un.

Cancelling it then, is exactly the right thing to do. Except that it really hasn’t been “cancelled”, as the release will eventually be “re-evaluated” once there is “no longer any threat to innocent lives”. Of course, no one would ever want to see a “highly controversial” film which “incited terrorist threats” and “offended an entire nation”.

Talk about making Lemonade.

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